Handmade at Amazon has been gaining traction since its launch in 2015 and is an alternative to selling on the Etsy marketplace. We were lucky enough to be approached to sell our jewelry on the Wedding store a few months ago, and why turn down that gleaming business opportunity? 

The specifications for selling handmade jewelry on Amazon are pretty stringent. In order for the item to be considered “handmade,” it needs to have been created by you, one of your employees (providing the company has less than 20 employees), or a member of your collective (less than 100 people), and should not be assembled from a kit or be the product of another individual or company that you are reselling. When they say “handmade,” they really do mean handmade. This particular marketplace is juried, so there is an application process. You can find the link for the application at the Handmade at Amazon homepage here. If you're considering submitting an application to Handmade at Amazon, Etsy Alternative has a fairly comprehensive review of the marketplace.

In order to be considered, you need to be able to prove that the items you are intending to sell as “handmade” are handmade. This is done by having photos of your product, your work space, and your production process. It definitely makes things a lot easier if you have these photos prior to submitting your application! If you're in the habit of taking photos of your work space and production process for social media, you've got a good start. For product photos, Amazon prefers simple, neutral backgrounds that really highlight the product itself, so a lot of props aren't necessary...or encouraged.

Don't forget to check out our new storefront at Handmade at Amazon!